RedBalloon required a new website design that increased social activity, reduce bounce rate and increase sales.
The website was built within RedBalloon’s custom CMS which allows any employee to edit information on the website and its analyse statistics.
To increase Social Activity, a new review system was implemented that allowed the customer to not only leave comments but to also give star ratings on key areas. Sharing Buttons were also added to allow a customer to share their experience.
The Checkout Process was overhauled into a 4 step process, reducing checkout time in half and increasing sales.